Mobile Marketer recently published the findings of an Insight Express presentation regarding mobile and online advertising. Given that there are only fourteen days until Christmas, what you are about to read may just inspire you to update your holiday marketing strategy. According to Mobile Marketer, results of a recent study clearly indicate that mobile ads are four-to-five times more effective than online advertising.
How exactly did the study measure this? Good question. InsightExpress focused its study on tracking unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, as well as online mobile outperforms. Across all of these measures, mobile ads caught and kept consumers’ attention better and longer, all the while increasing purchase intent as well.
Here at Opt It, we’ve been adding new buttons and features left and right in order to make your text message marketing campaign easier to manage and utilize. Another new option that we would like to highlight for you is one that will help enormously when scheduling messages for future delivery.
In order to find this new option, simply click on the grey Send Text Message button in the top right corner of your screen. This will bring you to the screen where you can customize the message you would like to go out. Once you have chosen which keyword the message should go out from and the interest and recipient groups, you will find the Delivery options. Click on SCHEDULE Message for Future Delivery, and below the date and time options you’ll now find an option that reads: Add all new subscribers to message. By clicking on this option, all new members added to your list between the time you hit send and the future date that the message is sent, will be added as recipients of this message.
These days, everyone manages and updates a large portion of their life online. Banking has gone digital, bills are paid electronically, and socializing is done by typing and uploading pictures in lieu of face-to-face interaction. We feel that your Opt It account should be no exception to the new digital age of online management. This is why we’ve made some enhancements to your software to empower you to manage your account more effectively and efficiently.
We have updated the ability to add a new keyword on your own, in seconds, within the software. The software will immediately check to see if your desired keyword is available, and you will be able to start sending text messages from the new keyword in minutes.
How do you do this? Scroll over the Mobile option in the menu bar and click on Manage Keywords. A list of your current keywords will be displayed. Above the list of keywords, you will see a button that says Add Keyword. Click here and a screen will pop up containing all of the options associated with adding a new keyword. You’ll have your choice of adding an internal name and adding the keyword to a campaign. You can also choose the billing plan type for your keyword, either per message or unlimited. You will be asked to select your keyword type (Contest, Forward, Response or Subscription).
For any business, it’s important to have a clear view of all business-related activities occurring in order to be able to control, adjust, and respond to elements affecting the business. The same goes for your Opt It account; the ability to see and monitor your activity in a concise and efficient manner is imperative to the success of your mobile campaign. The ability to respond to a customer’s text in a timely and effective manner can oftentimes determine whether that customer remains loyal. Say hello to the newest tab in your Opt It account, which displays your New Inbox Messages.
Within your home page, you’ll find this new tab next to the Top Active Keywords tab. It is called the “New Inbox Messages” tab, and it provides you with a snap shot of all of your recent activity. Previously, you’ve had to filter for this information within the Inbox page. Now, a full overview is available for you on your home page saving you time and allowing you to answer any important replies in a timely manner. This tab displays the keywords with the most recent activity, the number of new messages in the Inbox associated with that particular keyword, and the number of messages sent recently.
What is a “direct reply”? For this explanation, it’s helpful to start at the beginning.. When an Opt It customer sends out a message, the natural tendency is assume that their members, the receivers, will answer it. The way in which a user responds depends on whether the message is coming from a short code or regular 9 digit number. If the sender is using a shared short code, the software identifies them by their keyword. In this way, the keyword acts as an account name. In the past, if a member of an Opt It list wanted to respond to a text message they received, they would have had to type in the keyword, a space, and then the response in order for the message to be delivered into the correct inbox. Well, not anymore!
Direct replies are a new feature available for use by every Opt It customer. They enable your members to respond to your messages without first typing in your keyword.