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Text Message Marketing with Opt It for the Retail Industry

With 90% of the U.S. population carrying mobile devices and sending and receiving text messages, mobile marketing deserves the top spot on your stores action plan and is a prime opportunity for you to connect with your customers like never before. Here's how text message marketing with Opt It can benefit your client relationships and take them to the next level:

Harris Interactive conducted a survey and discovered that 42 percent of adults ages 18-34 and 33 percent of 35-44 year olds are interested in getting opt-in mobile alerts from their favorite places.

(Mobile Marketer, Mobile Outlook 2010)

Drive traffic immediately

Turn a slow day into a rush by simply sending out an invite for a one day sale or coupon.

Inform customers in real time

Get your message into the hands of your members instantaneously.

Spread the word about promotions and sales

Send coupons or run contests to reward your loyal members.

Interest groups

Segment your list according to interests, like woman’s clothing, men’s clothing, etc.

Keep valuable customers "in the know"

Belonging to your VIP club gives your members a sense of membership in your business' community and ensures that they are getting special deals not offered to the general public.

Employee shift or schedule changes

Send a message to all your employees to see who can cover a last minute scheduling change.

Market Research

Use Opt It to see which products your members prefer and whether your customer service is up to par.

Combine with your CRM system

Incorporate our software with your contact management software and keep all member experiences up-to-date

Target only those members that want to receive your info

Our tool requires members to opt-in to receive your messages, so advertising budgets are spent wisely.

Get customer feedback

Ask your customers what they thought of their experience, as soon as they walk out the door.

Environmentally friendly

Spare a few trees and send a digital message versus print ads

Akira

At first, i was highly skeptical. i didn't want to increase my costs and not get an adequate return. But the people at Opt It held my hand through the whole process, convinced me to try it out, and the results have been plainly obvious- it works. Text messaging and mobile rewards is a very efficient and concrete way of communicating directly to your customers. Customers see your message, and they're on your list because they want to be. It's that simple.