A new unsubscribe sequence was launched for Opt It subscription programs. We have penetrated various geographical markets and mobile phone users are starting to appear in more than one group on the same short code. In the past, when a user would try to unsubscribe by texting “STOP” to one of our short codes, they were being removed from all their subscribed groups. This was not the desired interaction by the user when they belonged to more than one group. Typically, the user only wanted to be removed from the group that they communicated with last.

To overcome this undesirable behavior, we have put the end user in more control over their experience. Now, if a user appears on more than one list we give them the option of which group they would like to unsubscribe from or to respond ALL for all groups. Again, this is only if a user is subscribed to more than one program on a shared short code.

This added feature was a result of feedback from our users. If you have any comments or feedback, please let us know - info at optit dot com.

Inserting call-to-actions or text teasers, such as “text VIP to 46786 (IOPTN)”, into your ads is like injecting your ad with steroids. It takes a static print, radio or TV ad and introduces an interactive element to it. This makes your ad dollars work harder and allows you to get a better return on investment.

Once a person acts on your mobile call-to-action inside an ad, you create a dialogue with this person over the mobile channel. Now you have taken a static print ad and with no manual effort and have turned it into a direct one-to-one conversation with your customer. This conversation now enables you to ask your customer a question, offer them a special promotion or enter them into a contest. They are now interacting with your brand, which is invaluable.

The benefits of injecting your ads with text teasers are:

• Brings your static ads to life. Your ads become interactive and give you more brand impressions.
• Allows you to track the effectiveness of your advertisements. You can now measure how many people participated in your text program. In addition, by using multiple keywords or sub-keywords in different ads, you can track which ads are working harder for your campaign.
• Customer acquisition is always on. As long as your ad is viewable, you have the ability to acquire new customers at their convenience.

To join text TIPS to 46786

Are you looking for new ways to use text to grow your business? We have launched a new text message group that you can sign up for to receive information about how to use text messaging more effectively. We will be sending out tips regarding new ways to use text to get a better return for your dollars.  We will send one message per week and you can opt-out at anytime.  We are continuously discovering innovative ways to use text and want to share them with you.  After you have received a couple of messages, let us know what you think. Are they helpful? Would you like to receive more detail? Let us know and we can deliver what you need.

Standard message rates do apply.