Category Archives: Features
June 26, 2009 by Molly Anderson
With Opt It Mobile’s expanded contest features, users can create and manage their own contests. Opt It Mobile users are able to establish a contest by simply entering start and end dates and times for their upcoming event. They may fine tune contests by controlling the number of times a customer joins; allowing for unlimited contest entries per customer, or a specific number of entries per contest, hour, day, week or month.
The Opt It Mobile contest feature also allows for manual or automated winner selection – for example, winners can be chosen to be the “xth” entry, first “x” people or every “xth” person. The number of winners may also be capped to lower your risk.
All contest entries are integrated into Opt It Mobile’s upgraded reporting system, so business owners can see real-time results of their ongoing contests.
Consider how our upgraded contest features can work for you to drive business through your door.
June 19, 2009 by Molly Anderson
According to some recent reports, the economy may be showing the beginning signs of an upturn. For folks in the retail industry, this is great news. Adding mobile marketing to your retail business plan now is a powerful way to set your business apart as the economy moves forward. This low cost and extremely effective use of text messaging can drive business through the door during slow times and raise business to new levels as things turn around. Consider how adding Opt It Mobile can bring big advantages to you and your customers with ease.
As a retailer, it can be difficult to connect with your customers during tough economic times. With mobile marketing via Opt It Mobile, you’ll have the ability to communicate directly with customers that have given you permission to do so. With immediate release of information regarding limited time offers, specials on expiring inventory or new product and sales alerts, you’ll boost sales no matter what the economy is doing. Opt It Mobile offers features that allow business owners to track redemption on special offers and promotions. This instant customer connection allows you to increase incremental revenue, while reducing promotional costs and earning a higher return on investment.
We know this all sounds great, but how will it work? How can you put Opt It Mobile and mobile marketing to work for you? Our customers in the retail industry utilize Opt It features in a myriad of ways, such as contests, coupons for limited time offers and announcements and reminders for promotions and events. Targeted messages or value added alerts with lifestyle type content, based on the individual interests of your customers, can be sent directly and instantly. For instance, a running store might send alerts regarding stretching before and after runs, a hair salon could text information on managing hair in humid weather or a grocery store might send the latest news on healthy food choices. What’s more, retailers can use the Opt It Mobile platform to obtain customer feedback through text messaging.
In addition to the business advantages of mobile marketing, there are many benefits for your customers as well. Always privy to the latest promotions and special offers, your customers are ‘in the know’ when it comes to your business. Belonging to your VIP club gives them a sense of membership in your business’ community and ensures that they are getting special deals not offered to the general public. They’re also able to receive your information on the channel they prefer – their mobile device – eliminating the need to search for deals or clip coupons. They have everything they need to know about your business right at their fingertips.
Harness the power of mobile marketing with Opt It Mobile and add it to your retail business’ action plan. Your customers with thank you again and again.
June 5, 2009 by Molly Anderson
If it’s your goal to reach customers faster and more effectively, mobile marketing is the most powerful tool available for the restaurant industry. With the better part of the world carrying mobile devices and sending and receiving text messages, mobile marketing deserves the top spot on your restaurant’s action plan and is a prime opportunity for you to connect with your customers like never before. Read on to discover why a text message marketing plan will work for you and how both you and your customers can reap the benefits of using the Opt It Mobile platform.
There’s no denying it, mobile marketing allows restaurant owners to reach customers with an immediacy never seen before in the marketing space. Your message is sent instantly to all customers in your loyalty program, giving them real-time knowledge of your latest promotions, events and contests. What’s more, you’re reaching out to targeted customers with their permission – they have requested your information to be sent, allowing you to speak directly to customers who are anticipating information about your business, wherever they are, via their mobile device. Getting the latest information about your restaurant to your customers in this way drives traffic through the door, boosting business before your eyes.
Consider the various applications for mobile marketing in the restaurant world allowing you to reach your audience at home or on the go, instantaneously. Utilize Opt It Mobile to provide the access into your restaurant’s loyalty program and send time-sensitive information or last minute offers for specific meals. Get real-time feedback from customers via surveys or comments. Coupons, contests and RSVP’s are easily managed with Opt It Mobile and allow this ideal two-way means of communication between owner/operators and customers to become the main method of communication. Uses of mobile marketing in the restaurant industry are limited only by your imagination.
So now you know why and how the Opt It Mobile platform can launch your restaurant’s mobile marketing campaign. But how do your customers benefit from your text message marketing efforts? Receiving text messages is a low cost and simple way for customers to stay informed about what’s going on at their favorite eateries. Not only will customers be up-to-date on the latest events and best deals, but they’ll be notified of and able to find ways to save money while continuing to eat at and enjoy the places they love – a big draw in tough economic times. With the permission-based technology that Opt It offers, your customers control what, when and how often they receive and send information about your promotions through their cell phones.
Becoming part of your restaurant’s loyalty program is very meaningful to many customers and provides a sense of belonging and membership to an elite group of patrons. This is an advantage to both the restaurant owner and customer, establishing a lasting relationship made possible by the reach of the instant and versatile mobile channel.
September 11, 2008 by bstafford
A new unsubscribe sequence was launched for Opt It subscription programs. We have penetrated various geographical markets and mobile phone users are starting to appear in more than one group on the same short code. In the past, when a user would try to unsubscribe by texting “STOP” to one of our short codes, they were being removed from all their subscribed groups. This was not the desired interaction by the user when they belonged to more than one group. Typically, the user only wanted to be removed from the group that they communicated with last.
To overcome this undesirable behavior, we have put the end user in more control over their experience. Now, if a user appears on more than one list we give them the option of which group they would like to unsubscribe from or to respond ALL for all groups. Again, this is only if a user is subscribed to more than one program on a shared short code.
This added feature was a result of feedback from our users. If you have any comments or feedback, please let us know – info at optit dot com.
August 27, 2008 by bstafford
Metro is THE music venue to see the best local, regional, national and international emerging artists in Chicago. Since 1982, Metro has accomplished this goal repeatedly and established itself as one of the country’s premier, cutting-edge new music venues.
Recently, Metro has deployed text messaging to send out special offers and promotions to its’ loyal fan base. Because of the wide variety of talent that performs at Metro, they needed an easy way to segment their text messaging user base to allow them to send targeted messages to their customers.
To solve this problem, Metro used the new sign up form and added a number of interests to the form to allow their customers to select the type of music that they are interested in. This allows Metro to send out very targeted and relevant text messages to get the most out of their text campaigns. View the Metro sign up form.
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