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Opt It is the premiere provider of text messaging for brands and businesses.

If you were a marketer 50 years ago, you were probably called a “sales person” and not a “marketer” and in actuality, you were most likely a telemarketer. If you were a marketer 25 years ago, you were doubtlessly fascinated by the idea of the Internet and spent your time creating large marketing promotions for TV and radio. If you are a marketer in this day and age, you have a lot more to keep track of. There’s the Internet, TV and video, and yes, the mobile phone.

Some interesting statistics were recently released by eMarketer regarding consumer time with media. The findings are not necessarily shocking, but they do appropriately support the fact that consumer attention is shifting away from not only newspapers, but also away from TV and on to the latest star gadget- the mobile phone.

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A recent study by ABI Research found that 7 trillion messages will be sent worldwide this year. This massive number is a clear indication of a communication channel that marketers simply cannot ignore.

The study found that a large portion of these 7 trillion messages will be sent by the younger generations. Since these youngsters will inevitably replace the older generations, it is clear that text messages will not only remain but also grow as the prevalent form of communication in this and coming years.

Neil Strother, practice director at ABI Research, is quoted as saying that text messages are “the key communication tool of the modern era. It is a great place for marketers to communicate with consumers.” Quite frankly, he could not have said it any better. The great thing is that Opt It Mobile 3.0 is already available and ready to encompass any size marketing program your business would like to create in order to utilize this channel of communication to reach your consumers.

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Now that the holidays have passed and the New Year is coming, families will begin to find ways to escape the cold weather and the winter blues. Some will plan a trip to Florida or Mexico, others will take up a new sport, and still others will try a new hairstyle, just to spice things up.

Many hair salons have tried text message marketing already, and have gained and retained customers because of it. Many of our hair salon business clients have shared their tried and true texting tips and advice, and we thought it would be helpful to pass some successful suggestions along to you:

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You can call it “mobile marketing.” Or perhaps “text message marketing.” Or even simply just “text messages.” But I bet you never thought to call it “health messages.” Regardless of the new terminology, that’s precisely what some text messages have turned into- messages containing information to help you be a healthier person.

Take the federal government for example. The White House launched a free text message campaign for expectant mothers this year called “text4baby”. Via this program, messages are sent out containing information such as health tips, appointment reminders, and recommendations for community resources, all timed to a woman’s due date. These messages continually enforce prevention, reminding pregnant women to make prenatal care a top priority. (Find out more at: http://www.whitehouse.gov/blog/2010/05/07/free-text4baby-service-moms-and-moms-be-growing-fast .)

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There’s one aspect of Opt It Mobile 3.0 that we feel is extremely useful and helpful for any type of organization that simply doesn’t get talked about enough. It’s available to every Opt It user and it simplifies and increases your ability to communicate with your employees. You’ve probably already guessed what it is: send them a text message!

Setting up a keyword specifically for the purpose of communicating with your staff members can help any business owner in a number of situations. One example is when one employee in unable to attend work at the last minute. With our tool, you can instantly send out a text message to all of your employees asking them to come in and cover the shift. Sending a text like this is more effective than sending an email that people might not read in time and it saves you the effort of calling people to come in. Since almost 95 percent of all text messages are read, you can almost guarantee that all of your employees will see your important message.

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