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In 1876, Alexander Graham Bell received his patent for the invention of the telephone. Over a century later and after previously inconceivable innovations to it, the telephone is now mobile and the most used electronic device in the U.S., even surpassing the personal computer.

In a recent survey conducted by Forrester Research, 73 percent of 37,000 respondents choose their mobile phone when asked to pick their most used electronic item. This comes in comparison to 58 percent of respondents choosing their personal computer and 56 percent selecting printers.

When deciding on how to reach your target market, it is important to correctly identify the communication channels that your customers are using in their everyday lives. If you have this important information, you can easily deliver your marketing message to the place where your customers communicate most.

Since technology is continuously changing and updating itself, it is even more important to keep up to date with how consumers are utilizing it. Currently, it is clear that in 73 percent of cases, the technological object of choice is the mobile phone. The way to find out how your consumers are communicating is through research, observation, and by searching for relevant research studies already conducted. The previously mentioned Forrester study is just one example of current research.

The key to reaching your desired or existing consumers is to find them on their technological device of choice. For now, and most likely in the future with mobile usage rates continuously on the rise, the place to find your consumers is on their telephones. Opt It can help.

Tags: Forrester Research, mobile phones, Opt It

Posted in: Info, Mobile news