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Tag Archives: SMS

For the thirty percent of Americans that have access to the internet on their mobile devices, applications are available for them to download and utilize, whether it be for games, news, or information regarding their favorite brands.

Most business that utilize applications already have a text message list, and rightfully so. The two go hand-in-hand. One of the easiest ways to get people to sign up for your application is by sending out a text to your opted-in loyal customer group, with a link in the message that leads people to the downloadable app. Also, you can set up a keyword specifically dedicated to getting people signed up for the list, another way to promote your brand or business. You could host a campaign pushing people to text APP to 46786 to get the link sent to them directly, enabling you to easily track the results of who downloaded the app and when.

Depending on the device, once your customers click on the link, it will take them to their mobile browser and to the appropriate page to download the app. This page varies by phone. If they are downloading an iPhone app, it will take you to the app store where you will be given instructions on how to install the app. If they have an Android, they will arrive at the iTunes store and can look at the app from here.

The important thing to remember is that text marketing is not just a single, stand-alone marketing medium like T.V. or radio. It can actually attract people to your other marketing forms, and it can precisely track the interaction that consumers have with it and your advertisements.

You’ve probably heard that over 90 percent of text messages are opened. This is a statistic that is proven over and over again by numerous studies and is pretty much a matter of fact these days. For marketers and business owners new to SMS marketing, this fact is comforting and encouraging.

What will comfort newbie’s to the world of SMS even more is a recent finding in a SinglePoint research study. This study found that 90 percent of text messages are read within 3 minutes of delivery! That’s truly amazing when you think about the possibilities this brings to your marketing campaign. If you own a restaurant and have a surplus supply of salad that needs to go by the end of the night, you have the comfort of knowing that if you send out a text message at 6:13pm, the moment that you realize the surplus exists, you could potentially have customers opening your doors at 7pm, showing their “free side salad with entrée” text message coupon you sent less than an hour before.

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