When you send someone a text message, it is only natural for them to reply to it, even if it’s only a simple “k, ill b there.” For this reason, we at Opt It felt it was absolutely necessary to make our short code work the way you need it to. We have been working 24/7 to craft a new, intelligent, and fast algorithm that automatically routes replies directly to your Inbox. This way, if you send out a message asking who can make it tonight, someone can reply “I can! I’m bringing Joey,” and this message will appear in your Opt It Mobile Inbox without the need to enter in your keyword first.
Messages will be sorted in your account as usual, and you’ll have the ability to export this data or sort it based on any particular field. This way, it is very easy to keep track of your messages and responses per person while also having the ability to update each of your customer’s preferences within the software.
There are a number of ways in which this new feature benefits you, as well as creates new opportunities for your marketing mix. First of all, the tool is now better than ever for use amongst employees, making it easier to communicate with everyone on your staff, yet still allowing for individualized responses. This acts as a great motivation tool in terms of feedback. On a day when one of your employees is performing particularly well, send them a quick text stating a job well done (this type of message can also easily be sent to an entire team!).
In terms of customer interaction, this new feature provides you with a multitude of new ways to engage. You can use the replies tool as a market research or quick survey and receive individualized responses. You can receive RSVPs to a guest list or ask questions regarding the location of an event (which you can now answer directly!). You can also ask a big group for feedback on a particular experience, and get individualized information.
In addition, users can now use the “@” symbol to reach your Inbox directly. Users can text “@KEYWORD this is my message” and this message will reach your Inbox directly. Again, this is a great way to gather data and communicate with your members.
Log into your account today and try it out!