Faith-based organizations are the latest industry to wholeheartedly embrace text messaging as the most convenient and instantaneous communication medium available. Churches, mosques, and synagogues alike have been signing up for Opt It Mobile 3.0 because they realize that their audience depends on cell phones, especially the younger generation, and that there’s no better way for them to reach their members. Being able to communicate on a large scale, as well as a one-on-one basis, has definitely caught their attention.
These organizations have also noticed an increased use of text messaging as the primary form of communication among their members. Opt It customers send prayer reminders, Bible and Qur’an quotes, donation requests, enhanced outreach efforts, community updates, and religious event notifications via text and have witnessed a great deal of acceptance within their religious communities.