A recent Ball State University study found that 97 percent of college students send and receive text messages, and that texting is the #1 form of communication for this studious crowd. Only about a quarter of college students say that they still use instant messaging or email, making texting the natural communication method parents, professors, school mates, and businesses should use to reach them.
Text marketing, or just text communication, makes a lot of sense on a college campus. Many universities have already integrated text into their grading systems, and allow students to text in a keyword to see their grades. A professor might have a text list for a particular class, and can send out a last minute cancelation message if they get sick, saving many students a long commute to a canceled class. Students can enroll for class news and updates, keeping them informed of new materials assigned and allowing professors to send out a prescheduled assignment reminder, keeping everyone on their toes and on track for the course. Professors are able to run practice exams via text, that include students texting in responses to questions, and the teacher texting back the percentage of students that were correct.
For university sports fans, a text list can be created to send out quarterly highlights and score results. This list could add a commercial aspect by sending out a half time mobile coupon or list of specials going on at the concession stand. Or, this list could be used as a tool to engage the crowd, asking fans to text in their pick for MVP of a game, or to win a free concession.
A text list might also be used as the official voting tool for class president; offering a quick, easy, and cheap way of gathering and tallying results, which would likely increase the amount of people that vote.
With 97 percent of university populations’ texting, there is a clear need to embrace text marketing tools and use them creatively to engage and communicate more frequently with students. If students are texting, the entire university should be texting.
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