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Opt It is the premiere provider of text messaging for brands and businesses.
A recent survey conducted by Strata reveals that companies are truly beginning to see and realize the benefits of text message marketing to consumers. Twenty-five percent of the respondents said they were currently using SMS marketing to send out their marketing message, up from 15 percent at the end of 2010.
This means, that just in the first months of this year, there has been a 10 percent increase within the advertising world in the amount of companies utilizing SMS marketing. That represents astonishing growth that’s likely to continue into the future, possibly at an even greater pace.
In fact, all mobile advertising communication mediums, like location based advertising and display ads, increased over the first few months of 2011. Mobile advertising is continuing to get and retain the interest of marketers, who are becoming more open than ever to diversifying their marketing mix by including mobile platforms to reach people.
Of these platforms, SMS marketing is still the one that sticks out in terms of reach. Via a simple text message, you can reach over 70 percent of the population, where as the other mobile platforms are just not there yet in terms of the number of users who use or even have them.
Remember- Opt It offers a free 30-day trial that gives you the opportunity to see for yourself, at no cost, just how SMS marketing can take your brand’s interaction with consumers to the next level.
For the thirty percent of Americans that have access to the internet on their mobile devices, applications are available for them to download and utilize, whether it be for games, news, or information regarding their favorite brands.
Most business that utilize applications already have a text message list, and rightfully so. The two go hand-in-hand. One of the easiest ways to get people to sign up for your application is by sending out a text to your opted-in loyal customer group, with a link in the message that leads people to the downloadable app. Also, you can set up a keyword specifically dedicated to getting people signed up for the list, another way to promote your brand or business. You could host a campaign pushing people to text APP to 46786 to get the link sent to them directly, enabling you to easily track the results of who downloaded the app and when.
Depending on the device, once your customers click on the link, it will take them to their mobile browser and to the appropriate page to download the app. This page varies by phone. If they are downloading an iPhone app, it will take you to the app store where you will be given instructions on how to install the app. If they have an Android, they will arrive at the iTunes store and can look at the app from here.
The important thing to remember is that text marketing is not just a single, stand-alone marketing medium like T.V. or radio. It can actually attract people to your other marketing forms, and it can precisely track the interaction that consumers have with it and your advertisements.
Providing good customer services is a notion that most US companies see as a necessity for survival when it comes to their businesses, and for good reason. Giving your customers great customer service and building strong, lasting, and friendly relationships with them pays off and can set you apart from the competition. Back in the day when the Internet and cell phones weren’t such popular concepts, customer service meant smiling attendants at your store or restaurant attending to the needs of the customer at the moment. However, times have changed, and business need to adapt to the new demands and needs of customers that are ever more supplied by communication channels like texting.
The great thing about texting is that it allows you to communicate with your customers before and after they leave your location. This means you can truly lengthen the experience that customers have with your brand. For example, if you are a clothing store, you could send a text message to a customer right after they leave your store to tell them that you found an item that they wanted, and that you put that item on hold for them. Another example could be to send out a text message when you receive new inventory. This can be especially useful for highly targeted groups, meaning a portion of your list that you know loves shoes would be pleased to learn about a new arrival.
Another great benefit that text message marketing adds to customer service is that it can be used to measure the level of customer service being provided. You can simply run a quick survey immediately after a customer visits your facility and ask them about the attention they received.
The time’s, they are a’ changing’ and falling behind on new marketing trends will only cause repercussions as the rest of your industry moves forward. We highly suggest connecting to your consumers via the mode of communication they like best: texting.
What do Bank of America, text messaging, and overdraft fees all have in common? Soon, via text message, Bank of America is going to be offering its customers the ability to accept an overdraft fee for a purchase that puts them over their spending capabilities.
This is a pilot program for the bank, and customers can enroll to have the option should their spending desires require larger quantities than the amount they currently have in their bank account. When making a purchase that would put the customer in the red, a text message will instantly be sent to the user and they can accept to make the purchase for a $35 overdraft fee.
Bank of America decided to move forward with the program in order to better inform their customers if and when they were going to be negative in their accounts, and to empower them to make a decision as to whether they really want to make a purchase or not.
The decision has a legal basis as well. Last year, law makers decided to ban banks from enrolling customers in overdraft programs without their active consent. Sending a text message is the most active and accurate way to gain approval, because it allows the approval of a purchase that results in an overdraft fee to be made at the time of purchase. The great part is that if the customer deposits the correct amount of money into their account by the end of the day, they do not incur the fee.
Used alongside a mobile web experience like an application, SMS is a great complimentary tool that can really help drive up sales made by a mobile device.
Ninety percent of consumers have said that they like interacting with business in multiple channels. At the top of the list of preferred communication channels is SMS texting. Retailers who want to ensure their customers are engaged with their mobile web sites should add a SMS competent. SMS Texting helps by encouraging people to visit your mobile web site, and it can also help people make a buying decision after receiving a mobile coupon.
It is important to establish a clear link between your mobile URL and text message campaign. To do this, you should insert the URL into a text message being sent out, and recommend that people to add it to their Favorites. Sears, the large department store retailer, has done this with great success. Consider sending out some offers that are only good for purchases made online, directing customers to your mobile site instantly. Also, send out a text notifying your opted in database of users that you have new stock; yet another way to draw them to your site.
Studies have also found that if a user abandons a shopping cart while on a mobile web site, sending a simple SMS message follow up will likely get your customer back on the web page.
SMS is a great tool to use in combination with all marketing mediums, but especially mobile web, as the tools are accessed in the same way and consumers are constantly checking their mobile devices.