March 24, 2010 by Molly Anderson
Here at Opt It, we understand the power of text message marketing. Our experience allows us to harness this power for our clients and get them the results they need. It was no surprise to us when CTIA – The Wireless Association released survey results this week showing the continued growth of text messaging to be “explosive”.
The survey, which looked at the second half of 2009, determined that wireless data service revenues grew a whopping 25.7 percent from the second half of 2008 to the end of 2009. Text messaging continued its exponential growth, with more than 822 billion text messages sent and received on carriers’ networks during the second half of last year. This translates to 5 billion texts per day and an unprecedented opportunity to get your brand or business information in front of your customers.
As more folks make texting a part of every day life, launching a mobile marketing campaign for your business is the smart thing to do. The time is now to reach clients with ease, using the medium that they prefer and to give them the information they desire. The time is now to grow your business and your bottom line. Give us a call to hear more about how Opt It helps businesses like yours launch mobile campaigns and increase both your reach and your revenue.
We look forward to hearing from you.
May 26, 2009 by Molly Anderson
There is no more powerful tool than mobile marketing when it comes to reaching customers, especially in the bar and nightclub industry. According to the CTIA – The Wireless Association, 95 percent of all text messages are read, giving bar and nightclub owners a prime opportunity to communicate with members of their key demographic of 21 to 30 year olds. So why should you get your business involved with this mobile marketing surge? How can you take advantage of Opt It software to pump up your client reach and grow your business? And how do customers benefit from your mobile marketing efforts? Read on for the answers to these questions and more.
The number one advantage of mobile marketing for bar and nightclub owners is the immediacy with which customers can be reached. There’s no more waiting for snail mail or for ad spots to run on various media. Your message is sent instantly to all customers in your client base, giving them real time knowledge of your latest promotions, events and contests. What’s more, you’re reaching out to targeted customers with their permission – they have requested this information to be sent, allowing you to speak directly to clients who are anticipating information about your business, wherever they are, via their mobile device.
Consider the various applications for mobile marketing in your world. Utilize Opt It features to provide information on upcoming offers, promotions and contests. Send invitations to special events and have clients text keywords as RSVP to build guest lists. Run on-premise contests, in a moment’s notice, by sending texts to customers in-house. By utilizing the Opt It software, texting becomes the main communication tool between owners and customers, which can happen anywhere and at the customer’s discretion. Uses for mobile marketing in the bar and nightclub industry are limited only by your imagination.
We’ve talked about why Opt It and mobile marketing is a prime way to reach your target market and how you might put it into action for your business. But how do your customers benefit from your text messaging marketing efforts? Receiving text messages is a low cost and simple way for customers to stay informed about what’s going on at their favorite establishments. Not only will customers be up-to-date on the latest events and information, but they’ll be notified of and able to participate in any and all discounts, promotions and special offers – a big draw in tough economic times. With the permission-based technology that Opt It offers, customers can control what, when and how often they receive and send information about promotions through their cell phones.
Becoming part of your VIP list of customers is very meaningful to many clients and provides a sense of belonging and membership to an elite group of patrons. This is an advantage to both the business owner and client, establishing a lasting relationship through the reach of the real time mobile channel.
Look for upcoming posts with details on how mobile marketing can transform various other industries, like restaurant and retail.