Monthly Archives: June 2010

Meeting Mobile’s Legal Hurdles Head-On

June 20, 2010 by Molly Anderson

When you sign on with Opt It, you’re getting much more than text message marketing software. The truth is you’re benefitting from our combined years of experience and industry best practices in every mobile campaign you run on the Opt It Mobile platform. Those best practices include our understanding of the important legal hurdles that exist within the juvenile mobile marketing space. A recent Mobile Marketer article by Giselle Tsirulnik discusses how to avoid possible legal pitfalls in your mobile marketing campaigns.

Priority number one is to ensure that all mobile campaigns are indeed opt-in based. While telephone marketers need only be concerned with the fact that consumers can opt-out, mobile marketing may only be sent to consumers that have consented to receive information via text message. Opt It requires clients to hold campaigns that are 100 percent opt-in.

In addition, Opt It is legally compliant and compliant with the Mobile Marketing Association (MMA), the body that publishes the standards and best practices for our industry. Contact us to find out more about how Opt It can help your business harness the power of mobile marketing now, while navigating the legal requirements in our industry.

Leveraging Mobile Opportunity

June 5, 2010 by Molly Anderson

Exciting new statistics recently released by ABI Research show what we here at Opt It have known all along; leveraging mobile opportunity is one of the most effective marketing tools for your business. With over more than 250 million Americans using mobile devices according to the CTIA – The Wireless Association, there is no better opportunity to reach your customers.

While this is one of Opt It’s core beliefs, some consumers were slow to accept this new way of receiving information. ABI Research’s survey results show that hesitations are calming and that mobile is becoming more of an expected and anticipated venue for business marketing. The survey, which was completed in December 2008 and again in February 2010, shows an 11 percent uptick in willingness to accept marketing offers via a mobile device, in the most recent study.

On the flipside, the number of consumers claiming to be “completely opposed” to mobile promotions decreased six points, an indicator that opposition is waning and that mobile marketing communications are more accepted than ever.

At Opt It, we’re well-versed in the power behind mobile marketing campaigns. The time to harness is now. Don’t let this dynamic marketing opportunity pass you by.