Category Archives: Features
April 4, 2011 by Jessica Zorawski
The latest Opt It feature, the Real-Time List Cleaner, was created in large part by our continued conversations with our customers regarding their needs and ideas on how we can improve our product offerings. For this, we thank you all.
In our monthly newsletter our customers will learn about using this feature, but we also wanted to make sure that we inform all potential users of Opt It Mobile 3.0 of this cool new capability.
Now our system is automatically able to check each individual number on your list to make sure it is still a good, working number that can receive your messages. If the system identifies a non-working number, it will unsubscribe it from your keywords in real-time. You can track this within the system very easily. No numbers will be deleted from the list; instead, you will see the number on your list without a phone icon next to it. This means the phone number is no longer subscribed to any keywords in your account, and you can still track the history of the particular number.
So, what about all the people that switch network carriers because they purchased an iPhone? Good question. If any number on your list does what is called “number portability” (switching carriers but keeping the same number), the system can recognize this and update it within your list so that it stays subscribed.
This new feature benefits you in many ways. You will have up-to-date, accurate information that is easier to analyze. You will have the peace of mind knowing that you are only sending messages to working numbers, which in turn leaves a few extra pennies in your wallet each month. All of this equals more bang for the buck, which is always good.
Check back for news about other cool new features!
April 2, 2011 by Jessica Zorawski
When you send someone a text message, it is only natural for them to reply to it, even if it’s only a simple “k, ill b there.” For this reason, we at Opt It felt it was absolutely necessary to make our short code work the way you need it to. We have been working 24/7 to craft a new, intelligent, and fast algorithm that automatically routes replies directly to your Inbox. This way, if you send out a message asking who can make it tonight, someone can reply “I can! I’m bringing Joey,” and this message will appear in your Opt It Mobile Inbox without the need to enter in your keyword first.
Messages will be sorted in your account as usual, and you’ll have the ability to export this data or sort it based on any particular field. This way, it is very easy to keep track of your messages and responses per person while also having the ability to update each of your customer’s preferences within the software.
There are a number of ways in which this new feature benefits you, as well as creates new opportunities for your marketing mix. First of all, the tool is now better than ever for use amongst employees, making it easier to communicate with everyone on your staff, yet still allowing for individualized responses. This acts as a great motivation tool in terms of feedback. On a day when one of your employees is performing particularly well, send them a quick text stating a job well done (this type of message can also easily be sent to an entire team!).
In terms of customer interaction, this new feature provides you with a multitude of new ways to engage. You can use the replies tool as a market research or quick survey and receive individualized responses. You can receive RSVPs to a guest list or ask questions regarding the location of an event (which you can now answer directly!). You can also ask a big group for feedback on a particular experience, and get individualized information.
In addition, users can now use the “@” symbol to reach your Inbox directly. Users can text “@KEYWORD this is my message” and this message will reach your Inbox directly. Again, this is a great way to gather data and communicate with your members.
Log into your account today and try it out!
December 7, 2010 by Jessica Zorawski
Here at Opt It, we’ve been adding new buttons and features left and right in order to make your text message marketing campaign easier to manage and utilize. Another new option that we would like to highlight for you is one that will help enormously when scheduling messages for future delivery.
In order to find this new option, simply click on the grey Send Text Message button in the top right corner of your screen. This will bring you to the screen where you can customize the message you would like to go out. Once you have chosen which keyword the message should go out from and the interest and recipient groups, you will find the Delivery options. Click on SCHEDULE Message for Future Delivery, and below the date and time options you’ll now find an option that reads: Add all new subscribers to message. By clicking on this option, all new members added to your list between the time you hit send and the future date that the message is sent, will be added as recipients of this message.
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December 3, 2010 by Jessica Zorawski
These days, everyone manages and updates a large portion of their life online. Banking has gone digital, bills are paid electronically, and socializing is done by typing and uploading pictures in lieu of face-to-face interaction. We feel that your Opt It account should be no exception to the new digital age of online management. This is why we’ve made some enhancements to your software to empower you to manage your account more effectively and efficiently.
We have updated the ability to add a new keyword on your own, in seconds, within the software. The software will immediately check to see if your desired keyword is available, and you will be able to start sending text messages from the new keyword in minutes.
How do you do this? Scroll over the Mobile option in the menu bar and click on Manage Keywords. A list of your current keywords will be displayed. Above the list of keywords, you will see a button that says Add Keyword. Click here and a screen will pop up containing all of the options associated with adding a new keyword. You’ll have your choice of adding an internal name and adding the keyword to a campaign. You can also choose the billing plan type for your keyword, either per message or unlimited. You will be asked to select your keyword type (Contest, Forward, Response or Subscription).
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November 30, 2010 by Jessica Zorawski
For any business, it’s important to have a clear view of all business-related activities occurring in order to be able to control, adjust, and respond to elements affecting the business. The same goes for your Opt It account; the ability to see and monitor your activity in a concise and efficient manner is imperative to the success of your mobile campaign. The ability to respond to a customer’s text in a timely and effective manner can oftentimes determine whether that customer remains loyal. Say hello to the newest tab in your Opt It account, which displays your New Inbox Messages.
Within your home page, you’ll find this new tab next to the Top Active Keywords tab. It is called the “New Inbox Messages” tab, and it provides you with a snap shot of all of your recent activity. Previously, you’ve had to filter for this information within the Inbox page. Now, a full overview is available for you on your home page saving you time and allowing you to answer any important replies in a timely manner. This tab displays the keywords with the most recent activity, the number of new messages in the Inbox associated with that particular keyword, and the number of messages sent recently.
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