Features

Opt It has recently expanded the feature set and scaled the messaging infrastructure of Opt It Mobile. This broad and diverse set of new features allows you to start with the basics and then create more complex and robust campaigns as your programs grow.

With the upgrade of our messaging infrastructure, Opt It has released our new Mobile Message Queuing (MMQ) technology allowing Opt It to handle the largest text campaigns and delivers them at a 15x faster rate than before.

New Features

Schedule messages to be sent
Schedule messages to be sent out at a future date and time to your entire list or a queried sub-list.

Auto-response messages
Send an offer the first time a customer texts your keyword or every time they text your keyword.

Customization of opt-in message
Give your customer an exclusive offer or password right in their welcome message.

Unlimited sub-keywords
Create unlimited sub-keywords giving you the ability to track individual events or ad buys. Example: text JOESBAR CONCERT to 46786.

Create customized web forms
Create your web form customized to match the look of your web site. Choose to include demographic information and allow users to select specific things that interest them.

Sub-accounts
Assign your employees specific privileges and access to only certain keywords. Example: The night manager only had access to KEYWORD1 and only has the ability to send messages and unsubscribe members.

Inbox functionality
Setup your keyword or sub-keyword to route incoming messages to your inbox. Use this functionality to create RSVP lists, answer questions or receive comments/feedback.

Forward messages
Setup your keyword or sub-keyword to forward a copy of incoming messages to an email address, cell phone, your Inbox or to an URL. Use the forward to URL feature to a forward a message to any URL and choose to have the content that the URL returns sent back to the users phone. Example:BUDLIGHT 60606 will query the Budlight database and respond with the nearest party to the zip code 60606.

Export message and usage data
Export your message data into your system or for reporting purposes into Excel, XML or CSV.

Expanded segmentation
We have expanded our capabilities to create segmented lists including the ability to assign users to a specific interst when they opt-in to your mobile community from their mobile phone or web form.

Expanded API
We have expanded our API to include demographic and segmentation information. Now when you subscribe or send a message to a user you can populate that member's data and assign them to specific groups.

An overview of other features is below:

Mobile List Management

• Keywords to enable people to join your mobile community by simply sending a text message
• Web forms for collecting demographic data
• Create unlimited sub-keywords and interests for segmenting your mobile community members
• List management tools to add additional demographic information

Text Message Campaign Creation

• Choose or combine different keyword types - subscription, auto-response and forwards
• Assign members to a specific interest during the subscription process
• Preview and test your text messages
• Ability to provide initial offer upon completion of subscription
• User defined roles for accessing certain components of Opt It Mobile

Text Message Delivery

• Proprietary MMQ message delivery technology
• Send immediately or schedule options
• User controlled unsubscribe
• Ability to unsubscribe members
• 160 characters for sending messages
• Ability to receive inbound messages
• Anti-Spam compliance
• All programs are permission-based
• Auto responses
• Ability to deliver messages to all or a portion of your member community
• Delivered message history

Tracking & Reporting

• Unsubscribe tracking
• Real-time message tracking
• Summary and detailed reporting
• Dashboard of member, keyword and message data

Opt It Connect API

• Send bulk messages from a third party system
• XML based client independent services
• Subscribe users to particular keywords or groups
• Automate the segmentation of your list

Support

• Free phone, email, chat support
• On-demand tutorials and manuals
• eNewsletters
• FAQ online knowledgebase

If you are looking for a customized application, please contact us to discuss your specific needs.