Features

Opt Its broad feature set and scalable messaging infrastructure allow you to start with the basics, and then create more complex and robust campaigns as your expertise and experience grow.

Upgrades to our system include Mobile Message Queuing (MMQ) technology, which allows Opt It to deliver the largest text campaigns at speeds 15x greater than earlier versions.

Opt Its Newest Custom Features

Schedule messages to be sent
Schedule messages to be sent out at a future date and time to your entire list or a queried sub-list.

Auto-response messages
Send your customers an offer the first time he or she texts your keyword or every time they text your keyword.

Customization of opt-in message
Give your customer an exclusive offer or password right in their welcome message.

Unlimited sub-keywords
Create unlimited sub-keywords giving you the ability to track individual events or ad buys. Example: text JOESBAR CONCERT to 46786.

Create customized web forms
Create your web form customized to match the look of your web site. Choose to include demographic information and allow users to select specific things that interest them.

Sub-accounts
Create sub accounts for employees so that each individual has specific access and privileges. Example: The night manager has access to only KEYWORD1, and only has the ability to send messages and unsubscribe members.

Inbox functionality
Setup your keyword or sub-keyword to route incoming messages to your inbox. Use this functionality to create RSVP lists, answer questions, or receive comments and feedback.

Forward messages
Setup your keyword or sub-keyword to forward a copy of incoming messages to an email address, cell phone, your Inbox or to an URL. Use the forward¬¬-to-URL feature to a forward a message to any URL and choose to have the content that the URL returns sent back to the user’s phone. Example: BUDLIGHT 60606 will query the Budlight database and respond with the nearest party to the zip code.

Export message and usage data
Export your message data into your system or into Excel, XML or CSV for reporting purposes.

Expanded segmentation
Create segmented lists including the ability to assign users to a specific interest when they opt-in to your mobile community from their mobile phone or web form.

Expanded API
Opt Its API – or interface - now includes demographic and segmentation information. When you subscribe or send a message to a user you can populate that member's data and assign them to specific groups.

Following is a list of additional features:

Mobile List Management

• Enable people to join your mobile community by simply sending a keyword text message
• Collect demographic data via web forms
• Create unlimited sub-keywords and interests for segmenting your mobile community members
• Combine additional demographic information with list management tools

Text Message Campaign Creation

• Choose or combine different keyword types - subscription, auto-response, and forwards
• Assign members to a specific interest during the subscription process
• Preview and test your text messages
• Provide initial offer upon completion of subscription
• User defined roles for accessing certain components of Opt It Mobile

Text Message Delivery

• Proprietary MMQ message delivery technology
• Send immediately or schedule options
• User controlled unsubscribe
• Unsubscribe members function
• 160 characters for sending messages
• Ability to receive inbound messages
• Anti-Spam compliance
• All programs are permission-based
• Auto response capability
• Ability to deliver messages to all or a segment of your member community
• Delivered message history

Tracking & Reporting

• Unsubscribe tracking
• Real-time message tracking
• Summary and detailed reporting
• Dashboard of member, keyword and message data

Opt It Connect API

• Send bulk messages from a third party system
• XML based client independent services
• Subscribe users to particular keywords or groups
• Automate the segmentation of your list

Support

• Free phone, email, chat support
• On-demand tutorials and manuals
• eNewsletters
• FAQ online knowledgebase

If you are looking for a customized application, please contact us to discuss your specific needs.