April 19, 2011 by Brian Stafford
Want 25 percent off your next order of Street Moda footwear? Just sign up for their SMS list and the discount is yours.
Street Moda has had tremendous success in using an introductory offer to grow their text list. Once a customer opts-in to their SMS list, they receive an immediate offer of 25 percent off their next purchase by using a coupon code at the checkout. This code is trackable in the Street Moda system, allowing them to measure redemption rates, as well as time-to-redemption rates.
In addition to this welcome offer, Street Moda is sending out a variety of different offers to their member list with discounts and promotions. These promotions can be based on each customer’s individual interests (for example, a message to gals might include the word “high heels”, whereas guys would be more interested in seeing a discount on their next pair of Converse). They are able to send these promotions based on individual or group preferences by using sub-keywords.
“Our SMS list is a great way to receive our most exclusive deals because there aren’t many of them. We don’t bombard your message inbox like some companies, you’ll get two a month maximum and trust me, they’re worth it,” said Matt Kubancik, Founder and President of Street Moda.
Again, all offers and promotions include a code that can be used at checkout through their ecommerce system to give their most loyal customers, the members of their SMS list, an extra added benefit, and simultaneously help them understand their customers preferences all at the same time.
January 19, 2011 by Jessica Zorawski
It’s perceived by some that luxury brands, by their very nature, would stay away from text message marketing campaigns. This is because most consumers and business owners alike still perceive text message marketing to be a medium to send out a coupon or a discount, an action that is contrary to the essence of a luxury brand. In reality, this is not the case at all- text message marketing actually works quite complementarily with luxury brands.
Take Cartier for example. Over the past holiday season they launched a campaign called “Winter Tale” to get consumers talking about their business and luxurious French watches. They used the keyword “FOLLOW CARTIER” for consumers to text into, and by doing so consumers received information on the brand’s seasonal offerings and knowledge of new products.
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January 5, 2011 by Jessica Zorawski
Now that the holidays have passed and the New Year is coming, families will begin to find ways to escape the cold weather and the winter blues. Some will plan a trip to Florida or Mexico, others will take up a new sport, and still others will try a new hairstyle, just to spice things up.
Many hair salons have tried text message marketing already, and have gained and retained customers because of it. Many of our hair salon business clients have shared their tried and true texting tips and advice, and we thought it would be helpful to pass some successful suggestions along to you:
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October 29, 2010 by Jessica Zorawski
One of the hardest tasks for marketers in the steep competition of the digital age is to build and retain brand awareness. With so much the clutter when it comes to consumer ads, marketers must continually look to new communication mediums in order to capture their customers’ attention. Think about the last time you really looked at your customers. What was the one thing all of them had in common? The answer is simple: a cell phone.
In addition to the challenge of getting a brand message out and into the minds of target consumers, marketers may feel that it’ is hard to control the messages that consumers receive. Gain that control by pin pointing the specific channels that allow your marketing team to manage the brand message that your clients hear. Utilizing Opt It’s text message marketing tool is one of the most powerful ways to do this. (No one can spray paint over this ad!)
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October 14, 2010 by Jessica Zorawski
President Obama himself started a movement in 2008 when he announced his Vice President pick over a mass text message, and this trend is steadily gaining popularity among political candidates running for election this fall.
Former CEO of Hewlitt Packard and California Senate hopeful Carly Fiorina, as well as former eBay CEO Meg Whitman, who’s also California’s Republican nominee for governor, are just a couple of many politicians that have realized the power of holding their voters’ cell phone numbers and who are creating text message marketing campaigns to reach those voters.
“We’re definitely embarking on new technology,” said Marson Harrison, a spokesman for Carly Fiorina’s campaign, to Fox News. “Many campaigns haven’t been brave enough and bold enough to step into this realm. We’re very comfortable, had excellent results and again we’ve made thousands of calls through this technology.”
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