Exciting new statistics recently released by ABI Research show what we here at Opt It have known all along; leveraging mobile opportunity is one of the most effective marketing tools for your business. With over more than 250 million Americans using mobile devices according to the CTIA – The Wireless Association, there is no better opportunity to reach your customers.
While this is one of Opt It’s core beliefs, some consumers were slow to accept this new way of receiving information. ABI Research’s survey results show that hesitations are calming and that mobile is becoming more of an expected and anticipated venue for business marketing. The survey, which was completed in December 2008 and again in February 2010, shows an 11 percent uptick in willingness to accept marketing offers via a mobile device, in the most recent study.
On the flipside, the number of consumers claiming to be “completely opposed” to mobile promotions decreased six points, an indicator that opposition is waning and that mobile marketing communications are more accepted than ever.
At Opt It, we’re well-versed in the power behind mobile marketing campaigns. The time to harness is now. Don’t let this dynamic marketing opportunity pass you by.