Tag Archives: doing it right

Success Stories – Street Moda

April 19, 2011 by Brian Stafford

Want 25 percent off your next order of Street Moda footwear? Just sign up for their SMS list and the discount is yours.

Street Moda has had tremendous success in using an introductory offer to grow their text list. Once a customer opts-in to their SMS list, they receive an immediate offer of 25 percent off their next purchase by using a coupon code at the checkout. This code is trackable in the Street Moda system, allowing them to measure redemption rates, as well as time-to-redemption rates.

In addition to this welcome offer, Street Moda is sending out a variety of different offers to their member list with discounts and promotions. These promotions can be based on each customer’s individual interests (for example, a message to gals might include the word “high heels”, whereas guys would be more interested in seeing a discount on their next pair of Converse). They are able to send these promotions based on individual or group preferences by using sub-keywords.

“Our SMS list is a great way to receive our most exclusive deals because there aren’t many of them. We don’t bombard your message inbox like some companies, you’ll get two a month maximum and trust me, they’re worth it,” said Matt Kubancik, Founder and President of Street Moda.

Again, all offers and promotions include a code that can be used at checkout through their ecommerce system to give their most loyal customers, the members of their SMS list, an extra added benefit, and simultaneously help them understand their customers preferences all at the same time.

Look who is doing it right – Metro Chicago

August 27, 2008 by Brian Stafford

Metro is THE music venue to see the best local, regional, national and international emerging artists in Chicago. Since 1982, Metro has accomplished this goal repeatedly and established itself as one of the country’s premier, cutting-edge new music venues.

Recently, Metro has deployed text messaging to send out special offers and promotions to its’ loyal fan base. Because of the wide variety of talent that performs at Metro, they needed an easy way to segment their text messaging user base to allow them to send targeted messages to their customers.

To solve this problem, Metro used the new sign up form and added a number of interests to the form to allow their customers to select the type of music that they are interested in. This allows Metro to send out very targeted and relevant text messages to get the most out of their text campaigns. View the Metro sign up form.