Category Archives: News
A recent Ball State University study found that 97 percent of college students send and receive text messages, and that texting is the #1 form of communication for this studious crowd. Only about a quarter of college students say that they still use instant messaging or email, making texting the natural communication method parents, professors, school mates, and businesses should use to reach them.
Text marketing, or just text communication, makes a lot of sense on a college campus. Many universities have already integrated text into their grading systems, and allow students to text in a keyword to see their grades. A professor might have a text list for a particular class, and can send out a last minute cancelation message if they get sick, saving many students a long commute to a canceled class. Students can enroll for class news and updates, keeping them informed of new materials assigned and allowing professors to send out a prescheduled assignment reminder, keeping everyone on their toes and on track for the course. Professors are able to run practice exams via text, that include students texting in responses to questions, and the teacher texting back the percentage of students that were correct.
For university sports fans, a text list can be created to send out quarterly highlights and score results. This list could add a commercial aspect by sending out a half time mobile coupon or list of specials going on at the concession stand. Or, this list could be used as a tool to engage the crowd, asking fans to text in their pick for MVP of a game, or to win a free concession.
A text list might also be used as the official voting tool for class president; offering a quick, easy, and cheap way of gathering and tallying results, which would likely increase the amount of people that vote.
With 97 percent of university populations’ texting, there is a clear need to embrace text marketing tools and use them creatively to engage and communicate more frequently with students. If students are texting, the entire university should be texting.
These days, there are numerous studies being conducted regarding our population’s technological usage. The vast number of studies regarding this topic is an indication in of itself of the popularity of technology in today’s world for communication.
The most recent study by Pew Research Center entitled “Generations and Their Gadgets” offers new, ever- growing insight into the gadgets that people use. Now 85 percent of American adults own cell phones, while 90 percent of them live in households where someone owns a mobile phone. In general, cell phone usage amounts depend on a person’s age. Ninety-two percent of 18-34 year olds own cell phones, and this number goes steadily down until you look at the 75+ age group, where 48 percent own cell phones. This number is astonishing- almost half of all grandmothers and grandfathers have cell phones. Five years ago this would have been a joke, but today it’s a reality; one that keeps evolving.
In terms of cell phone functionality, the younger generation uses its phones for a variety of functions that go far beyond just calling and texting. However, across the board, calling and texting are the two functions for which all age groups said they used their phones.
Comparing the cell phone to other gadgets, the technological tool that came closest to the 85 percent ownership of the cell phone was the MP3 device, which 74 percent of the American public own. At 70 percent, the laptop computer is in third place as a chosen tool for the general population.
The cell phone is the single most used and widespread device in the hands of the American public. It’s definitely worth a shot to deliver your important marketing message to it.
Opt It’s founders, Brian Stafford and Michael Lamb, will be on RSS Ray’s weekly radio show about online marketing this Wednesday, February 16th at 12:30 p.m. Central Time. RSS Ray’s weekly show conducts interviews online with business marketing experts about social media, search engine marketing, conversion optimization, email marketing, online retailing, performance analytics, and more. It has featured the likes of Bob Parsons, CEO of GoDaddy, and Tim Ferris, author of “The Four Hour Work week
Brian and Michael will be speaking in regards to their text message marketing tool, Opt It Mobile 3.0, and why businesses should be using this powerful marketing tool to communicate with their customers. On the RSS Ray’s website you can read a short bio on both Brian and Michael and their responsibilities within the company. You’ll also get a peek at what these mobile marketing masters actually look like.
RSS Ray choose Opt It to be a part of its show because it recognized the importance of text message marketing within the mobile and online marketing world, and the truly unique offerings provided by Opt It Mobile 3.0.
Tune in this Wednesday to hear the Opt It founders speaking live about Opt It, how it fits into the current world of marketing, and how it can add value to your business.
For the average American man, the Super Bowl is a symbol of athleticism, team work, and also a great time to make some side cash betting on whether the Packers will beat the Steelers. For the average American women, the Super Bowl is a great excuse for a party that everyone is sure to attend, and a chance to swap cheese dip recipes. For marketers, the Super Bowl exists solely as a basis for the wonderful commercials and ad campaigns that go along side it.
Pepsi understands this, and had developed a multichannel mobile campaign for the event in order to capitalize on the number of eyes glued to the game. According to Mobile Marketer, the campaign included a mobile website, an application for smart phone users, a scan able QR code for a Pepsi coupon, and an SMS experience. All of these initiatives were publicized on all pieces of advertisement.
A key target group for Pepsi throughout this campaign was Latinos, a group that is accustomed to using digital media on their phones. Pepsi’s goal was to engage them in the Pepsi Super Bowl experience as much as possible. There was actually a specific site made for Latinos in Spanish, and a call to action keyword labeled “FAMILIA”. For those that opted in to the keyword in Dallas, six had a chance to win tickets to the Super Bowl.
With the holiday season around the corner and the economy making weak improvements at best, retailers are on the lookout for effective ways to get their customers into stores at the lowest cost. Marketing professionals are likely Googling for new marketing ideas in order to meet the demands of the business and consumers alike. Two of the most talked about marketing mediums today are geosocial networking and mobile coupons. We’ve heard our customers question the effectiveness of both and want to provide some facts on which is more effective in reaching the end consumer.
First of all, lets clarify what “geosocial” networking is. Companies such as Foursquare and Gowalla are offering individuals the ability to notify an entire network of friends and family of his or her location. The benefit to retailers here would be that one consumer could notify others of their location and perhaps also relay information about current promotions or specials. Currently 4 percent of the US population is actually using this social location tool, and on any given day, only 1 percent of the population is actually logged in to this social tool, according to Forrester Research.
Older Posts Newer Posts