Category Archives: Mobile statistics
January 5, 2011 by Jessica Zorawski
A recent study by ABI Research found that 7 trillion messages will be sent worldwide this year. This massive number is a clear indication of a communication channel that marketers simply cannot ignore.
The study found that a large portion of these 7 trillion messages will be sent by the younger generations. Since these youngsters will inevitably replace the older generations, it is clear that text messages will not only remain but also grow as the prevalent form of communication in this and coming years.
Neil Strother, practice director at ABI Research, is quoted as saying that text messages are “the key communication tool of the modern era. It is a great place for marketers to communicate with consumers.” Quite frankly, he could not have said it any better. The great thing is that Opt It Mobile 3.0 is already available and ready to encompass any size marketing program your business would like to create in order to utilize this channel of communication to reach your consumers.
Read more
December 11, 2010 by Jessica Zorawski
Mobile Marketer recently published the findings of an Insight Express presentation regarding mobile and online advertising. Given that there are only fourteen days until Christmas, what you are about to read may just inspire you to update your holiday marketing strategy. According to Mobile Marketer, results of a recent study clearly indicate that mobile ads are four-to-five times more effective than online advertising.
How exactly did the study measure this? Good question. InsightExpress focused its study on tracking unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, as well as online mobile outperforms. Across all of these measures, mobile ads caught and kept consumers’ attention better and longer, all the while increasing purchase intent as well.
Read more
November 17, 2010 by Jessica Zorawski
With the holiday season around the corner and the economy making weak improvements at best, retailers are on the lookout for effective ways to get their customers into stores at the lowest cost. Marketing professionals are likely Googling for new marketing ideas in order to meet the demands of the business and consumers alike. Two of the most talked about marketing mediums today are geosocial networking and mobile coupons. We’ve heard our customers question the effectiveness of both and want to provide some facts on which is more effective in reaching the end consumer.
First of all, lets clarify what “geosocial” networking is. Companies such as Foursquare and Gowalla are offering individuals the ability to notify an entire network of friends and family of his or her location. The benefit to retailers here would be that one consumer could notify others of their location and perhaps also relay information about current promotions or specials. Currently 4 percent of the US population is actually using this social location tool, and on any given day, only 1 percent of the population is actually logged in to this social tool, according to Forrester Research.
Read more
November 10, 2010 by Jessica Zorawski
Last week, comScore , a renowned digital market research company, released its findings on mobile usage throughout the third quarter of 2010. We discussed second quarter results earlier this year in the blog post titled “Mobile Content Usage Continues to Raise.” Third quarter results only confirm the conclusions made in July; mobile content usage shows no sign of slowing down.
Survey results show that text messaging continues to be the leading form of communication and interaction for cell phone users. Sixty-seven percent of American mobile device owners now use text messaging, up by 1.4 percentage points from last quarter. Usage of all mobile device functions has increased, exemplifying the continuously growing popularity of the device. The evolution of the cell phone functioning only as a speaking devices into one that people communicate with in all sorts of ways proves that mobile device usage is not a trend, but a new way of life.
Read more
October 7, 2010 by Jessica Zorawski
This week, InsightExpress reported very encouraging news regarding consumers and mobile coupons. When the research company asked consumers whether they had made a special trip into a store after receiving a mobile coupon, 10 percent of consumers said yes. For the age range of 18-24, that percentage jumped to 20 percent.
Motivating your consumers to change all of their plans in order to come into your store is no easy task. Mobile coupons offer a truly unique and simple way to affect your consumer’s behavior in such an instantaneous way. Forty-five percent of consumers said that they prefer for mobile coupons to be sent to them, giving the store owner the control of which items should be offered.
Read more
Older Posts Newer Posts