Used alongside a mobile web experience like an application, SMS is a great complimentary tool that can really help drive up sales made by a mobile device.
Ninety percent of consumers have said that they like interacting with business in multiple channels. At the top of the list of preferred communication channels is SMS texting. Retailers who want to ensure their customers are engaged with their mobile web sites should add a SMS competent. SMS Texting helps by encouraging people to visit your mobile web site, and it can also help people make a buying decision after receiving a mobile coupon.
It is important to establish a clear link between your mobile URL and text message campaign. To do this, you should insert the URL into a text message being sent out, and recommend that people to add it to their Favorites. Sears, the large department store retailer, has done this with great success. Consider sending out some offers that are only good for purchases made online, directing customers to your mobile site instantly. Also, send out a text notifying your opted in database of users that you have new stock; yet another way to draw them to your site.
Studies have also found that if a user abandons a shopping cart while on a mobile web site, sending a simple SMS message follow up will likely get your customer back on the web page.
SMS is a great tool to use in combination with all marketing mediums, but especially mobile web, as the tools are accessed in the same way and consumers are constantly checking their mobile devices.
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