These days, there are numerous studies being conducted regarding our population’s technological usage. The vast number of studies regarding this topic is an indication in of itself of the popularity of technology in today’s world for communication.
The most recent study by Pew Research Center entitled “Generations and Their Gadgets” offers new, ever- growing insight into the gadgets that people use. Now 85 percent of American adults own cell phones, while 90 percent of them live in households where someone owns a mobile phone. In general, cell phone usage amounts depend on a person’s age. Ninety-two percent of 18-34 year olds own cell phones, and this number goes steadily down until you look at the 75+ age group, where 48 percent own cell phones. This number is astonishing- almost half of all grandmothers and grandfathers have cell phones. Five years ago this would have been a joke, but today it’s a reality; one that keeps evolving.
In terms of cell phone functionality, the younger generation uses its phones for a variety of functions that go far beyond just calling and texting. However, across the board, calling and texting are the two functions for which all age groups said they used their phones.
Comparing the cell phone to other gadgets, the technological tool that came closest to the 85 percent ownership of the cell phone was the MP3 device, which 74 percent of the American public own. At 70 percent, the laptop computer is in third place as a chosen tool for the general population.
The cell phone is the single most used and widespread device in the hands of the American public. It’s definitely worth a shot to deliver your important marketing message to it.
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