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Monthly Archives: March 2010

We’re firm believers in text message marketing campaigns and the numerous advantages of using texts over downloadable apps in the marketing world. A recent Adweek article urges businesses choosing between the two to stick with the undeniable reach and results that come with text messaging.

Why is texting superior you ask? Well, it has a lot to do with reach and usage. Juniper Research predicts that smartphones will account for only 23 percent of all new handsets sold per year by 2013. In comparison, nearly every cell phone in the U.S. is able to receive and send text messages. In addition, texting is an every day form of communication, so marketing with texts means reaching clients via their chosen medium. Texting allows businesses to contact customers immediately, wherever they are. What’s more, it doesn’t require customers to locate and download the latest app for information.

An October 2009 report from Strategy Analytics showed that only four to six mobile apps are typically used on an a consistent basis. Constantly competing with the most exciting and buzz-worthy apps available, brands lose out when older apps go unused or hit the recycle bin. In contrast, text messages are simple and reside within the prime real estate of the message list, among our daily conversations.

While there is definitely a time and place for apps, consumer contact and dialogue is maintained with text message marketing. It’s Opt It’s opinion that engaging customers for the long haul is the best way to generate return on investment.

Here at Opt It, we understand the power of text message marketing. Our experience allows us to harness this power for our clients and get them the results they need. It was no surprise to us when CTIA – The Wireless Association released survey results this week showing the continued growth of text messaging to be “explosive”.

The survey, which looked at the second half of 2009, determined that wireless data service revenues grew a whopping 25.7 percent from the second half of 2008 to the end of 2009. Text messaging continued its exponential growth, with more than 822 billion text messages sent and received on carriers’ networks during the second half of last year. This translates to 5 billion texts per day and an unprecedented opportunity to get your brand or business information in front of your customers.

As more folks make texting a part of every day life, launching a mobile marketing campaign for your business is the smart thing to do. The time is now to reach clients with ease, using the medium that they prefer and to give them the information they desire. The time is now to grow your business and your bottom line. Give us a call to hear more about how Opt It helps businesses like yours launch mobile campaigns and increase both your reach and your revenue.

We look forward to hearing from you.